Roominate

Advertising Design Thesis Project, 2018

Roominate® is an electric-wired dollhouse building toy created for girls aged 6+ by two female engineers who wanted to help decrease the gender gap in the Science, Technology, Engineering and Math (aka STEM) industries.

Roominate® is falling behind in their category due to a lack of online presence making them difficult to discover, as well as typical "girl toy" packaging that blends into the aisle and isn't taken seriously by parents seeking a STEM toy.

The idea is to inspire and challenge girls to build whatever THEY want to build by providing a fun way to create elaborate blueprint designs.